Monitor PointsPal — no action required
PointsPal · placement
WHY THIS MATTERS
A paid placement with PointsPal showed modest observed change; incrementality is not established.
WHAT'S HAPPENING
The observed change during the placement period was modest and does not establish incrementality.
WHAT WE OBSERVED
- Placement month
- 2026-03
- Placement type
- Bonus points event
- Placement cost
- $11,000
- Revenue during placement month
- $118,000
- Revenue prior month
- $101,000
WHAT WE CALCULATED
- Observed change
- +16.8%
EVIDENCE VIEWS
WHAT THIS MAY MEAN
observed_pct_change: 0.1683
Inference confidence: LOW
EVIDENCE VISUALIZATION
Observed revenue — before vs. during placement
Revenue observed in the month before and during the placement for PointsPal.
⚠ This is observed correlation only. It does not establish incremental or causal impact of the placement.
CONFIDENCE
- Evidence strength
- MEDIUM
- Inference confidence
- LOW
CAVEATS
- Positive movement alone does not justify additional investment
- Before/after comparison is not evidence of placement incrementality
DOES NOT CLAIM
- The placement caused the revenue change
- Repeating the placement will produce similar results
TRUST STATUS
✓ Evidence checked · AI interpretation validated
More about trust verification
Evidence available · Policy validation active · Unsupported claims blocked
Reason Codes
MODEST_UPLIFT · INSUFFICIENT_EVIDENCE_FOR_REPEAT
Demo environment · decisions are not persisted