WHY THIS MATTERS
Summit Sisters's attribution pattern should be validated before additional investment.
WHAT'S HAPPENING
Promo-code redemptions reached 1,847 in 2026-05, far above the creator's normal pattern. Recorded link clicks do not explain the increase.
WHAT SHOULD I DO?
Validate attribution and code usage before increasing investment.
WHAT WE OBSERVED
- Anomaly month
- 2026-05
- Code redemptions (anomaly month)
- 1,847
WHAT WE CALCULATED
- Avg. redemptions (other months)
- 261
- Deviation from average
- +606%
PERFORMANCE DRIVERS
- Engagement
- 9.1%
- Link clicks
- 724
- Click-to-redemption
- 179.4% ⚠ Anomalous
- Avg ROAS
- 4.1x
- Consistency
- Variable
"Engagement appears healthy, but the downstream redemption pattern is inconsistent with recorded link clicks. Attribution cannot be confirmed from the available data."
Descriptive analysis. Does not establish causality.
EVIDENCE VIEWS
WHAT THIS MAY MEAN
avg_other_months: 261.5; deviation_pct: 606.3
CONFIDENCE
- Evidence strength
- HIGH
- Inference confidence
- MEDIUM
CAMPAIGN HISTORY · 3 CAMPAIGNS
3 campaigns · 2.5x–7.4x ROAS
Performance is not dependent on a single campaign.
View campaign details
| Period | ROAS | Revenue | Fee | Engagement |
|---|---|---|---|---|
| 2025-09 | 2.5x | $9,840 | $4,000 | 9.3% |
| 2026-02 | 2.5x | $10,120 | $4,000 | 8.8% |
| 2026-05 | 7.4x | $31,240 | $4,200 | 9.0% |
CAVEATS
- This is an anomaly worth investigating, not proof of increased effectiveness
- Validate attribution before increasing investment
DOES NOT CLAIM
- The creator became more effective
- The additional revenue is incremental
TRUST STATUS
✓ Evidence checked · AI interpretation validated
More about trust verification
Evidence available · Policy validation active · Unsupported claims blocked
Reason Codes
Demo environment · decisions are not persisted