WHY THIS MATTERS
Trail With Tessa has demonstrated strong and repeatable campaign economics.
WHAT'S HAPPENING
6 campaigns have produced consistently strong ROAS averaging 6.9x, with performance remaining above 4x throughout.
WHAT SHOULD I DO?
Prioritize renewal or expansion discussion with Trail With Tessa.
WHAT WE OBSERVED
- Campaign count
- 6
- Total attributed revenue
- $108,285
- Total creator fees
- $15,800
WHAT WE CALCULATED
- Average ROAS
- 6.9x
- Minimum ROAS
- 6.5x
- Maximum ROAS
- 7.3x
PERFORMANCE DRIVERS
- Engagement
- 10.8%
- Link clicks
- 1683
- Click-to-redemption
- 12.6%
- Avg ROAS
- 6.9x
- Consistency
- Strong
"Strong ROAS maintained consistently across campaigns."
Descriptive analysis. Does not establish causality.
EVIDENCE VIEWS
WHAT THIS MAY MEAN
avg_roas: 6.87; min_roas: 6.46; max_roas: 7.28
RECOMMENDED ACTION
Prioritize renewal or expansion discussion with Trail With Tessa.
VALUE HYPOTHESIS
Preserve or expand a repeatably efficient creator relationship.
CONFIDENCE
- Evidence strength
- HIGH
- Inference confidence
- HIGH
CAMPAIGN HISTORY · 6 CAMPAIGNS
6 campaigns · 6.5x–7.3x ROAS · All above 4x
Performance is not dependent on a single campaign.
View campaign details
| Period | ROAS | Revenue | Fee | Engagement |
|---|---|---|---|---|
| 2025-08 | 7.3x | $18,143 | $2,500 | 12.4% |
| 2025-10 | 6.6x | $16,426 | $2,500 | 10.0% |
| 2025-11 | 6.5x | $19,586 | $3,000 | 9.8% |
| 2026-01 | 7.3x | $18,210 | $2,500 | 10.1% |
| 2026-03 | 7.1x | $17,821 | $2,500 | 11.2% |
| 2026-05 | 6.5x | $18,099 | $2,800 | 11.3% |
CAVEATS
- Attributed revenue is not proof of incremental revenue
HOW WE'LL MEASURE IT
- Metrics
- revenue, conversions, economics
- Time horizon
- 3 months
- Success signal
- Performance maintained or improved after action
- Reversal signal
- Performance declines to pre-action levels
DOES NOT CLAIM
- The creator generated a specific amount of incremental revenue
TRUST STATUS
✓ Evidence checked · AI interpretation validated
More about trust verification
Evidence available · Policy validation active · Unsupported claims blocked
Reason Codes
Demo environment · decisions are not persisted